I still can’t quite believe I’m writing this…
Back in 2019, it was just me, a tripod, and a deep determination to help women over 40 take back control of their bodies and their confidence. I had no fancy equipment, no team, and definitely no marketing budget. Just a borrowed dumbbell set, a phone camera, and a message I knew the world needed to hear.
At the time, I was competing in my first bodybuilding show—something I never imagined doing in my 50s. But that experience unlocked a powerful realisation: women in midlife don’t need to starve themselves or overtrain. They need to build muscle, eat properly, and be empowered with information that actually works for their bodies.
That was the beginning of everything.
Since then, Body By Bikini has grown into a global movement. We’ve helped over 13,500 women transform—not just their bodies, but their lives. From women who’ve regained their strength and energy, to those who finally feel comfortable in their own skin again, this community has become about so much more than just fitness.
It’s about Freedom. Confidence. Longevity. Strength.
Body By Bikini has officially won the
Sports & Fitness Rising Star Award at the UK Business Awards 2025!
So yes, this award is an incredible honour. But it also represents something far deeper: recognition for the years of work we’ve poured into changing the narrative for women over 40. We’ve challenged toxic diet culture. We’ve built a platform that empowers women to stop shrinking and start rising.
And just when I thought the week couldn’t get more exciting…
We’ve also been shortlisted for another UK Business Award—this time for the 2025 Start Up Innovation Awards.
That nomination means the world to me, because innovation has been at the core of everything we’ve done. From filming workouts in my living room to building a seven-person team and launching a custom-built app, we’ve grown this business with creativity, resilience, and a relentless belief in our mission.
But let me be clear: none of this happened overnight.
There was no magic formula. No lucky break. There were long nights, early mornings, tech struggles, tears, and credit card debt. I had no filming skills, no design team, and no savings. Just a laptop, a phone, and a dream that wouldn’t leave me alone.
So if you’re reading this and thinking it’s too late to start something new… let me tell you: it’s not.
In fact, this might be the perfect time.
Whether you want to launch a business, change your body, or reclaim your joy—you are not past your prime. You are not invisible. And you are definitely not done.
This award may have my name on it, but it belongs to every single woman who’s ever looked in the mirror and thought, “There has to be more than this.”
There is. And we’re just getting started.